This is a 12-month professional development program for midwives, devered by an experienced midwife.
It will take you through a process of education, complementary to your clinical training, but helping you stand out
to private clients as a deeply caring, holistic and skilled midwife that puts her women’s preferences first.
You will walk away with:
A refined birth prep framework that works for every woman
Better outcomes and deeper connections with the women you care for
Tools to advocate for woman-centered care inside medical systems
Renewed purpose, reduced burnout, and a global midwife network
It will take you through a process of education, complementary to your clinical training, but helping you stand out to private clients as a deeply caring, holistic and skilled midwife that puts her women’s* preferences first.
Being in the profession of care comes with many challenges and concerns…. With red tape from regulatory bodies, the fears of being reported, and the endless things that ‘could’ go wrong; this business can feel overwhelming to the point of paralysis.
This program will help you navigate delivering women-centered autonomous care, whilst staying aligned to the regulatory frameworks.
This program brings you back to what matters, and gives you tools to support women and yourself in any birth setting.
Choose the membership that fits your journey:
Build strong foundations for your first years of practice
This membership is for you if you’re currently studying your midwifery degree and want an
edge of learning that goes far beyond the curriculum. You’ll get access to the kind of learning most students never get to experience.
Stay anchored, calm, and woman-centered in complex systems
Tailored specifically for midwife pred
This membership is for you if you’re working exclusively in the public or private
hospital system, or primarily in hospital with occasional private work.
Create a practice rooted in clinical wisdom, sustainability, and sacred care
This membership is for you if you’re in private midwifery practice or transitioning from
hospital-based midwifery into private practice midwifery care.
How to anchor your practice in your core values and unique vision
The Birthing B’s Framework: brain, body, and biology
How to run trauma-informed, relationship-centered appointments
Clear methods for collaborative hospital interaction and respectful maternity care
How to navigate risk, documentation, and AHPRA obligations safely
Practical ways to teach, support, and empower women from all backgrounds
Emotional support techniques drawn from Neuro Linguistic
Programming, Kinesiology, and Family Constellation
Frameworks to structure continuity care appointments from start to finish
Birth preparation tools you can tailor to any woman’s needs
Skills in nervous system regulation (for you and your clients)
Building your resilience and confidence in systems that don’t always support you
Practical communication techniques for multidisciplinary teams
How to honour informed choice and autonomy without compromising your registration or practicing with fear
Evidence-based resource banks and scripts to guide information sharing and shared decision-making
Vision mapping and professional pathway planning to design a career that fits your life, your values, and your wellbeing
Monthly live mentorship calls and a community of peers who understand what it means to walk this path
Specialized content tailored to your stage of practice—student, hospital midwife, or private practice midwife
Marketing and business foundations for private midwives, including sustainable practice models & client attraction strategies
Advanced clinical topics covering water birth, common emergencies, and complex scenarios in home setting
Self-leadership and advocacy training to help you influence birth culture and step confidently into your own leadership style
Personal resilience and nervous system support tools with clear micro-steps you can use daily to stay regulated and grounded
TESTIMONIALS Due to regulatory constraints,
testimonials are not displayed on this page. However,
Alexandra’s work and outcomes speak for themselves
through her 14+ years in midwifery, consistently high
birthing outcomes, and deep respect within the
midwifery community.
Alexandra Finch has been a midwife for over 13 years, and a private practitioner for nearly all of them. She was the first Bachelor of Midwifery graduate in Australia to go straight into private practice.
She combines physiological birth expertise with trauma-informed care, NLP, kinesiology, and Family Constellation work to guide midwives back to the heart of their practice.
Alex understands the fear, pressure, and burnout so many midwives carry and she knows how to help you rise beyond it, without losing yourself, your passion or your purpose.
Join the WaitlistAlexandra Finch has been a midwife for over 13 years, and a private practitioner for nearly all of them. She was the first Bachelor of Midwifery graduate in Australia to go straight into private practice.
She combines physiological birth expertise with trauma-informed care, NLP, kinesiology, and Family Constellation work to guide midwives back to the heart of their practice.
Alex understands the fear, pressure, and burnout so many midwives carry and she knows how to help you rise beyond it, without losing yourself, your passion or your purpose.
Join the WaitlistImagine waking up feeling excited for the women you're about to serve.
Feeling aligned, equipped, supported, and respected. Confident in your clinical care and connected to your values.
This is your opportunity to reclaim the joy of midwifery. To practice with wisdom, not fear. And to create change from the inside out.
Bonuses:
12 months of monthly live calls (valued at $1200)
Private members portal with mobile access
Downloadable templates & birth prep tools
Satisfaction policy: This program offers incredible value and professional transformation.
Due to the nature of instant access content and live components, we do not offer refunds.
No. This is a non-accredited mentorship program offering CPD value and professional growth beyond what standard clinical training provides.
Yes. You can self-record CPD hours based on the training, aligned with your professional development plan.
No. It’s designed for both hospital-employed, privately practicing midwives and student midwives. There are 3 program options.
You’ll have lifetime access to the core training and 12 months access to the live group mentorship.
All live sessions will be recorded and uploaded to your portal.
Yes. You’ll have access to our private mentorship space to ask questions and get guidance.
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